Burberry is a luxury cosmetics brand that has been dominant for more than one and a half-century. The brand was founded in 1856 by Thomas Burberry. It is headquartered in London and prides itself on being one of the oldest and most successful British businesses in modern history. The brand had revenue of $3.16 billion in 2019 and a net income of $393 million.
Although Burberry is mostly recognized for distributing trench coats, it is also commended for its top-quality fragrances, fashion accessories, sunglasses, and cosmetics. The brand works with a global team of near 10,000 employees. In 2015, Burberry took the 73rd place in Interbrand’s Best Global Brand list.
The Founding of Burberry
In 1856, the 21-year old entrepreneur Thomas Burberry founded Burberry when he opened his store in Basingstoke, England. He started his business by designing clothesthat would protect the people of the 20th century from the British weather. As the decades passed, Burberry gained experience and took different marketing approaches. In 1870, it started to expand its business by focusing on producing outdoor clothing.
Nine years later, in1879, Thomas Burberry surprised the world with his innovative product gabardine, a revolutionary rainwear that was breathable, waterproof, and hardwearing at the same time – something that no one could achieve before that point. In 1893, gabardine gained fame when Dr. Fridtjof Nansen, a Norwegian explorer, zoologist, and Nobel Prize winner, wore gabardine on his historical journey to the Poles towards the Arctic Circle.
Start of the 20th Century
In the search for a suitable logo for their quickly-growing company, the Burberry team arranged a public competition to offer the public a chance to do it for them. The Equestrian Knight logo, as the winning entry was labeled, was based on the 13th-century armor, which is still on display at the Wallace Collection in London.
In 1908, the naval officer Edward Maitland set a world record for the longest distance flown overseas as he put on gabardine and made his journey from Crystal Palace to Russia through a hot air balloon. In 1913, Burberry shifted to larger premises in London, which were designed by the accomplished architect Walter Cave.
The company invented the original Burberry trench coat in 1914, during the First World War. This was done keeping in view the demands of military personnel and, as such, came with epaulets to suspend gloves and whistles. It also designed other similar equipment at the time to serve combat purposes such as carrying grenades and provide protection and ease during the action.
The Burberry Check and Aviation Garments
In the early 1920s, the Burberry check was introduced as a lining in the brand’s trench coats. This same check would later be registered as the company’s trademark.
Continuing its tradition, during the 1930s, Burberry focused on designing aviation garments. In 1937, Burberry sponsored the flight from Croydon to Cape Town in the Burberryplane. The flight marked the world record for the fastest return flight from London to Cape Town, made by aviators Betty Kirby-Green and Arthur Clouston, both wearing Burberry.
In 1955, Queen Elizabeth II acknowledged Burberry publicly by granting it a royal warrant for its services as a weatherproofer. In the same year, the brand was sold to the Great Universal Stores (GUS). However, this acquisition was undone recently in 2005, and Burberry reestablished its position as an independent family-controlled business.
The Rise to Prominence and Some Interesting Facts
As Burberry product sales rose throughout Britain, so did its reputation in the eyes of the world. In fact, in 1965, it was estimated that one in every five coats exported from Britain were Burberry products. It was perhaps this that later led the Prince of Wales to grant yet another royal warrant to the fashion giant as an outfitter.
Until the 1960s, Burberry had mostly stuck to making raincoats. However, the decision to invest in accessories was prompted due to an accident in a Paris store, when a window display caused a staggering increase in sales for the company’s scarves and check umbrellas. In 2013, Burberry sold its most expensive product to date, a limited-edition of a women’s trench coat from the Spring/Summer collection for $25,500.
Even though a British brand, Burberry has only two manufacturing companies in Britain while the rest of its products are made elsewhere. Today, Burberry’s products are available in over 500 locations in 51 countries in the world. Burberry remains the first brand to provide a live stream of a fashion show to its audience.
Best of Burberry
Below we list some of the most recommended products by Burberry.
Indigo Face Moisturizer by Burberry lets you upgrade your everyday grooming routine with its delicately scented day cream perfect for hydration and healthy skin. Consisting of several natural ingredients, the formula works on deep layers of the skin to give your face a smooth and even texture. Its consistently hydrating action keeps your skin from running dry and leaves it soft and plump.
The facial moisturizer is enriched with the pleasant notes from Mr. Burberry Indigo Scent, which subtly yet generously gives your skin the scent of woods and lemons. The formula lasts for an extended period without losing its fragrance. It rejuvenates your skin, and it also does not feel heavy on the skin. Apply daily on clean skin for the best result.
This fairly recent release by Burberry proves itself to be a much more intense, gratifying, and warmer version of the brand’s classical Eau de Toilette. Mr. Burberry Eau de Parfum will best suit you when worn in the evenings, owing to its beautiful notes of patchouli, cinnamon, and amber. The opening notes consist of a taste of spicy and woody accords. However, the tarragon and cardamom are the most notable top notes.
As the initial intensity dies down, the woody, nutmeg, and benzoin scents mix into the top notes and fill your head with a soft, resinous accord that provides depth to the fragrance. The patchouli and vetiver contribute to the blend of middle notes with a touch of soft green. As Mr. BURBEERRY reaches its full dry-down, it again enthralls your senses with the familiar earthy scents of wood and spice.
Feel the pulse of the historical and contemporary city of London with the indispensable London Eau de Parfum by Burberry. The fragrance is a classic, featuring the universal scent of jasmine. The opening notes of rose and honeysuckle will irresistibly affect you and give you a heart of spring.
After the first explosion of sweetness has subsided, you can sense tangerines and delicate white floral middle notes, including those of Tiare Flower and the fresh and light tone of Soft Peony. The perfume ends, leaving you consumed by a velvety smell of musk and wood. The product promises an overall long-lasting and classy floral experience, something fresh but not too fruity that can be worn all year round.
The invigorating Mr. BURBERRY Deodorant Stick by Burberry keeps you feeling sophisticated as it makes sure your body stays cool and helps you stay fresh. With its active ingredients, the formula does much more than simply blocking off odors and toxins. It constantly interacts with your skin to provide it with all the nourishment, soothing, and health benefits it needs.
The deodorant creates a moisturizing layer to guard your skin against dryness and allows it to regenerate using the body’s natural resources. Mr. BURBERRY Deodorant Stick is infused with the alluring scent of smokey guaiac and bright grapefruit to keep your skin, as well as your heart, feeling revived. This long-lasting formula is guaranteed to keep your underarms smooth, soft, and irritation-free.
Brit for Her by Burberry pays homage to the traditional fragrance of Burberry that was so famous in the 20th century. However, it combines English dignity and culture with a modern touch as it opens with the garden-fresh scent of green lemon, white almond, and frosted pear.
After a few minutes, the luxuriant notes of white peony rush your senses. The final accord consists of the brilliantly combined notes of vanilla, mahogany, amber, and balsamic Tonka bean. The whole experience reminds you of a rainy evening spent near the fire with your loved ones. The scent is a soothing, warm mixture of passion and elegance.
Burberry is a well-established and reliable brand. Unlike many other fashion companies, it excels in more than one just category. Just like the innovative Burberry trench coat that served well for countless individuals during the Frist World War, Burberry stays true to the legacy of Thomas Burberry and is indeed a contestant for the top luxury brands.