What Products are Available in the Anew Product Line

Anew is a product line that is under AVON. The first widely available skincare product with Alpha Hydroxy Acid anti-aging technology was introduced by this skincare line. They have four collections, namely: ANEW Clinical, ANEW Reversalist, ANEW Ultimate, and ANEW Platinum, each of which caters to a distinct age group and set of skincare requirements. No matter your age, all of the skincare products in these collections guarantee younger-looking skin. They are effective skin care regimens that help maintain beautiful, bright, and flawless skin. 

The Story of AVON

The founder of AVON, David H. McConnell, was a brave game-changer, an extraordinary visionary, and above all, a champion of women.  But he had no intention of starting a beauty business. He was a traveling book salesman who also gave away beauty products as gifts. He soon realized that the free perfume samples were of greater appeal to customers than the books.

From a small office in New York City, McConnell personally mixed the company’s first fragrances and assembled a group of female sales representatives.

Although it was a radical business strategy in 1886, McConnell was more enthusiastic about granting women economic freedom and believed in the power of community.

AVON’s Values

Multiethinic casual women wearing pink color clothes with ribbons meeting for breast cancer awareness campaign

These values, which go beyond a list of trendy terms, guide AVON’s operations, actions, and decisions every single day. Since the beginning of the company, these values have acted as the foundation for all decisions, actions, and conduct of the company.

  • Belief – AVON is convinced that its employees and company have what it takes to overcome obstacles and prosper. People will do whatever it takes to support you when you believe in them and demonstrate your conviction.
  • Integrity – AVON only upholds moral standards. Always. They uphold a duty of care to their Representatives, their clients, their coworkers, the communities they serve, and themselves while setting the highest ethical standards.
  • Respect – AVON respects individuality and recognizes each person’s special qualities. Because they are of the opinion that respect helps everyone reach their greatest potential.
  • Trust – AVON creates environments in which individuals feel free to take chances, express their opinions, and speak the truth as they perceive it.
  • Humility – AVON acknowledges that they don’t always get things right and that they don’t have all the solutions. They are open to receiving assistance and are constantly learning new things.


ANEW transformed the skincare industry by opening up cutting-edge technology to everyone. ANEW has a history of being the first brand to stabilize vitamin C, and in 1996 it introduced the first mass-market skincare product employing alpha hydroxy acid (AHA) technology. And the innovations are still emerging. AVON works tirelessly to provide cutting-edge ingredients and research that give you skin that looks healthier.

You can be the best version of yourself with ANEW – the science of healthy skin.


  • ANEW Clinical: The clinical line from ANEW uses technology that was inspired by professional dermatologist techniques to offer you younger-looking skin regardless of your age. A variety of extremely effective, focused treatments produce significant effects.
  • ANEW Reversalist: Individuals who desire plumper, more youthful, and brighter-looking skin may use Anew’s Reversalist. Exclusive Tri-Elastinex Technology included in Reversalist products helps in the reconstruction of surface skin cells.
  • ANEW Ultimate: Individuals who want to reduce wrinkles while also enhancing their skin’s brightness and moisture levels may use Anew’s Ultimate. In order to give your skin a fresh start, Celluvive Complex aids in improving the removal of surface skin cells.
  • ANEW Platinum: Individuals who want to enhance contours and volumize skin cells may use Anew’s Platinum.  The Platinum line includes patented Paxillium Technology, which boosts collagen and helps restore youthful cell shape to firm, lift, and improve the appearance of skin.

The Science Behind ANEW

Alkaline peeling. Young beautiful woman getting facial care by beautician. Woman skin procedure. Medicine  and cosmetology treatment.

Avon understands that your skin is your most valuable beauty asset, which inspires them to adapt their most recent discoveries into products that not only actually improve your skin but are also pleasurable to use. They have made history by pioneering the skincare industry with their cutting-edge research and development labs, teams of scientists, and collaborations with prestigious academic institutions and dermatologists.

Here is a history of the developments and breakthroughs in Avon’s Anew skincare line:


Alpha Hydroxy Acid (AHA) Technology: ANEW Skincare

Alpha hydroxy acid (AHA) technology was first made available to the general public by Avon in 1990 with the introduction of the ANEW skincare line. AHAs are well known for their ability to exfoliate skin and improve the texture of the skin.


ANEW Perfecting Complex

Avon made history in 1992 when it introduced ANEW Perfecting Complex, which includes 4% glycolic acid (an AHA made from sugar cane) while the majority of mass-market cosmetic companies only use 2% AHAs.


Dimensional Lift: ANEW Clinical Eye Lift

With its dimensional lift technique, Avon’s renowned ANEW Clinical Eye Lift helps to lift skin vertically and tighten it horizontally. With a lift that tightens, defines, firms, and contours the appearance of skin, this invention combats visible signs of sagging.


Injectable Grade Hyaluronic Acid: ANEW Clinical Derma-Full X3 Facial Filling Serum

ANEW Clinical Derma-Full X3 Facial Filling Serum, a new injectable grade topical hyaluronic acid treatment, was introduced by Avon. Women could enjoy the same great benefits that a hyaluronic acid injection offers, without the discomfort, and for a considerably lower cost. Another first for the beauty sector!


YouthGen technology: ANEW Genics Treatment Concentrate

ANEW Genics Treatment Concentrate, a skincare breakthrough product from Avon with patented YouthGenTMTechnology, makes you appear to be up to ten times younger.


Amino-Fill 33 (AF-33): ANEW Clinical Pro Line Corrector Treatment

Amino-Fill 33 (AF-33) is an ingredient in the ANEW Clinical Pro Line Corrector Treatment that helps to enhance collagen formation in just three days by neutralizing collagen blocking proteins. Deep wrinkles actually start to look less visible after just one week.


Advanced Boost Technology: ANEW Essential Youth Maximising Serum

To “unlock” skin’s adaptability to anti-ageing treatments, Avon introduced ANEW Essential Youth Maximizing Serum. Dynein protein levels are increased by 71% as a result of advanced boost technology, which helps transport vital nutrients where they are required.


Rotational Technology: ANEW Reversalist Infinite Effects

Avon conducted comprehensive research, and the findings revealed that collagen formation slows down as a result of continued exposure to anti-aging substances. Avon developed a method that distributes the right proportions and concentration of anti-aging substances over a set length of time.



Both of the collagen types found in healthy skin can be restored by protinol, according to clinical studies. The first products containing protinol were ANEW Skin Reset plumping shots.

ANEW Product Line

ANEW Skin Reset: The innovative technology. Years of collagen loss are repaired by protinol, giving the skin a firmer, smoother appearance. Anew Skin Reset can reverse seven years of collagen loss in just seven days. This revolutionary product tightens and plumps your skin.

  • Anew Skin Reset Plumping Shots – Protinol Shots

ANEW Luminosity: Goodbye dullness, hello more luminous and vibrant skin! For undesired skin hyperpigmentation, dark spots, and dullness, Anew Luminosity works well. The science behind Crystal Protein powers Anew Luminosity.

  • Anew Luminosity Serum 
  • Anew Luminosity Night Cream
  • Anew Luminosity Cleanser
  • Anew Luminosity Night Cream
  • Anew Luminosity Day Cream

ANEW Reversalist: In just 2 days, you can achieve plumper, more evenly toned, and healthier-looking skin! Clinical studies have revealed that Anew Reversalist doubles skin hydration while reducing fine lines. incorporates Protinol as well, which aids in boosting hyaluronic acid by over 100% in just 48 hours.

  • Anew Reversalist Perfecting Day Cream SPF 25
  • Anew Reversalist Revitalizing Cream

ANEW Ultimate: You can achieve firmer, smoother, and healthier-looking skin in just 2 days.  That can be done via Anew Ultimate! In just two days, Anew Ultimate’s Protinol and Chloretin ingredients will give your skin twice as much collagen power. Additionally, it increases radiance and eliminates wrinkles with fast, visible results.

  • Anew Ultimate Multi-Performance Day Cream SPF 25
  • Anew Ultimate Multi-Performance Night Cream
  • Anew Ultimate Multi-Performance Day Cream

ANEW Retroactive: In just 6 days, your skin will be softer and smoother. Anew Retroactive boosts the capacity of the skin’s natural antioxidants while repairing UV and stress-related skin damage.

  • Anew Retroactive Day Cream SPF 20/Pa++
  • Anew Retroactive Night Cream
  • Anew Retroactive Youth Extending Night Cream