The Top Vegan Makeup Brands

More and more people are getting aware of the animal testing practices of the cosmetic industry, as well as their use of animal-derived ingredients in makeup. Some people, especially vegans, don’t approve of this, so they prefer products that leave animals unharmed. Because of these, cruelty-free and vegan makeup products are getting popular. Even those that are non-vegans but concerned about animals are preferring vegan makeup brands. Here are the top brands to get if you want to go vegan:

1. Kat Von D Beauty

Kat Von D Beauty is a versatile makeup line with high-quality, yet fairly priced makeup products. It is owned by tattoo artist Kat Von D, who rocked the cosmetic world with her artistry-inspired makeup products that empower users to unleash their boldest selves. In 2017, the brand decided to reformulate its entire cosmetics range to ensure every product is vegan and cruelty-free.

Where to Buy
Kat Von D 10th Anniversary Eyeshadow Palette 
Kat Von D Everlasting Liquid Lipstick Lovecraft 
Kat Von D Everlasting Liquid Lipstick - Hawkwind
Kat Von D 10th Anniversary Everlasting Glimmer Veil Liquid Lipstick - Gold Skool
Kat Von D Best of Nudes Mini Studded Kiss Creme Lipstick Set 
Kat Von D Lock-It Tattoo Base Light 44 Foundation


Here are some of their vegan products you can avail at Amazon:

2. Cover FX

As the name suggests, Cover FX provides cosmetic products that provide coverage for the face such as foundations, powders, and concealers. Created and developed by former chief chemist and MD from MAC Cosmetics, formulations are fitting even for those with sensitive skin like acne, rosacea or other skin conditions. All of their products are 100% vegan and cruelty-free, and also free of fragrance, talc, parabens, mineral oil, and gluten.

Where to Buy
Cover FX Perfect Pressed Powder Medium
Cover FX Glam & Glow Liquid Lights Set
Cover FX Mattifying Primer with Anti-Acne Treatment 
Cover FX Perfect Light Mini Highlighter in Moonlight
Cover FX Total Cover Cream Foundation 
Cover FX Bronzer Sunset 
Cover FX Contour Kit G Light-Medium 


You can find a handful of Cover FX products on Amazon and here are some of them:

3. Inika

Inika is one of the most popular vegan makeup brands, priding themselves on making cosmetic items with natural and organic ingredients. They have a wide range of product offering from liquid foundations, to highlighting creams to pigmented lipsticks. All products are cruelty-free, halal, and contains botanical ingredients designed to hydrate and nourish the skin. Even the packaging like tubes and pots are made from recycled materials. They also offer a range of ultra-soft makeup brushes like foundation brushes, powder brushes, and kabuki brushes. These are made of synthetic fibers instead of animal hair.

Where to Buy
Inika Day to Night Eye Shadow Palette, Limited Edition Beauty Gift Set 
Inika Naturally Baked Contour Set 
Inika Certified Organic Perfection Concealer, All Natural Flawless Make-Up Base 
Inika Certified Organic Lip Balm 
Inika Certified Organic Vegan Lipstick 
Inika Light Reflect Highlighting Crème 
Inika Certified Organic BB Cream, Natural 3 in 1 Silky Primer Moisturizer Foundation
Inika Long Lash Vegan Mascara 
Inika Professional Vegan Brush Roll Set 


You can find a lot of Inika products on Amazon, including:

4. Jeffree Star Cosmetics

Owned by popular internet celebrity Jeffree Star, Jeffree Star Cosmetics is receiving a lot of praise and good reviews since its launch in late 2014. This brand is well-known for creating color palettes that contain the coolest, most pigmented and vivid shades on the market. Their products are long-lasting, too. The great thing about the brand is that every single product is vegan-friendly and cruelty-free.

Where to Buy
Jeffree Star Holiday Glitter Collection - 24 Karat Gold Skin Frost Pro Palette 
Jeffree Star Beauty Killer Eyeshadow Palette
Jeffree Star Blood Sugar Palette
Jeffree Star Skin Frost Highlighting Powder Siberian Gold 
Jeffree Star Cosmetics EQUALITY The Mini Rainbow Velour Liquid Lipsticks 
Jeffree Star Lip Ammunition - Unicorn Blood 
Jeffree Star Velour Liquid Lipstick (Thirst Trap)
Jeffree Star Cosmetics - Velour Lip Scrub – Spearmint


Jeffree Star Cosmetic products are available online, like these ones from Amazon:

5. E.L.F. Cosmetics

e.l.f. Cosmetics is an affordable yet high-quality makeup brand which makes it a favorite among many beauty vloggers and makeup artists. Besides providing excellent quality and price, every cosmetic item is provided – complete with what you need for the face, eyes, and lips, as well as the brushes. Their line is perfect for those on a budget, or just starting out with make-up. All their cosmetic products are vegan-friendly, but not all skincare products and brushes are vegan, so make sure you check out the label and ingredients.

Where to Buy
e.l.f. Flawless Finish Foundation Liquid Makeup, Semi-Matte Finish with Long-Lasting Coverage, Natural 
e.l.f. Hydrating Face Primer 
e.l.f. Poreless Face Primer 
e.l.f. Cosmetics Contour Makeup Palette Set 
e.l.f. Baked Eyeshadow Palette, California 
e.l.f. Cosmetics Cream Eyeliner, Black 
e.l.f. Moisturizing Lipstick Ravishing Rose 
e.l.f. Beautifully Bare Blending Brush 


Here are some of e.l.f. Cosmetics’ vegan products:

6. Axiology

Axiology is a vegan brand producing non-toxic lippies formulated with high-quality ingredients like avocado butter and organic coconut oil. The brand is dedicated to producing creamy and pigment-packed shades. Besides being vegan, they also support cruelty-free organizations by donating a percentage of their profits to partners like PETA, Orangutan Foundation International, and other humane and animal-friendly societies.

Where to Buy
Axiology Organic and Natural Lipstick in Devotion: Natural Pink Lipstick 
Axiology Organic and Natural Lipstick in Theory: Matte Light Brown Lipstick 
Axiology Organic, Vegan, Cruelty-free Lipstick (Infinite, Mulberry Stain) 
Axiology Organic, Vegan, Cruelty-free Lipstick (Vibration | Pink/Red Pop)
Axiology Organic, Vegan, Cruelty-free Lip Crayon (Bliss | Golden Pink)
Axiology Organic, Vegan, Cruelty-free Lip Crayon (Valor | Deep Rustic Red)


These are some of the lippies from Axiology you can purchase from Amazon:

7. Charlotte Tilbury

Charlotte Tilbury is a high-end makeup brand founded in the UK by makeup artist Charlotte Tilbury. But with its high price, you can be assured that the products are of high-quality, with no animal by-products. It’s a celebrity-approved brand that offers tons of choices, from cream eyeshadows to liquid foundations to matte lipsticks. Besides makeup, the brand also produces skincare products, makeup brushes, and fragrance.

Where to Buy
Charlotte Tilbury Charlotte's Genius Magic Powder 
Charlotte Tilbury Hollywood Contour Wand Light - Medium 
Charlotte Tilbury Magic Away Concealer 
Charlotte Tilbury Lip Cheat Reshape & Resize Liner - Crazy In Love 


Here are some of Charlotte Tilbury’s vegan products that you can find on Amazon:

8. Milk Makeup

Launched in 2014, Milk Makeup is a new makeup brand that prides themselves on making 100% vegan products that are paraben-free. They’re all about quick makeup that can be put on with an easy one-handed application. Most of their makeup products are on the natural side, with some bringing you a dreamy complexion to versatile finishes.

Where to Buy
Milk Makeup - Glitter Glaze Quad 
Milk Makeup - Holographic Powder Quad 
Milk Makeup Blur Stick
MILK MAKEUP Hydrating Oil Stick 
Milk Makeup Luminous Blur Stick Primer 
MILK MAKEUP Lip Metal, Willow 
Milk Holographic Stick New Wave Lavender (Trance Peach and Gold) 
MILK MAKEUP Holographic Lip Gloss Mars - Iridescent Golden Peach


Milk Makeup products abound on Amazon and some of them include:

9. Everyday Minerals

Products from Everyday Minerals are purely inspired and hand-crafted. It’s not just vegan – they’re also all-natural, cruelty-free and sustainable. Their concealers, base shades, eye and cheek colors, and finishing powders contain the finest essential ingredients. Their products are reasonably priced considering the high quality, and even comes in eco-friendly, recyclable packaging.

Where to Buy
Everyday Minerals Sweet Coral Blush 
Everyday Minerals Matte Base, Medium 4N 
Everyday Minerals Jojoba Base, 4W Golden Medium
Everyday Minerals Blush, Tea Rose 
Everyday Minerals Eye Kabuki Brush 


Here are some products from Everyday Minerals:

10. Lime Crime

Lime Crime achieved its cult status being a digital-first makeup and hair color brand. Naming themselves as makeup for unicorns, the brand provides animal-friendly, certified vegan, colorful makeup products. With their makeup and hair color, you can experiment with all the colors of the rainbow and unapologetically present your creative self.  Their famed Velvetines (which is one of the first liquid matte lipsticks on the market) and their Venus palettes have been a hit among makeup users.

Where to Buy
Lime Crime Velvetines Liquid Matte Lipstick – Bleached 
Lime Crime Bushy Brow Strong Hold Gel (Dirty Blonde)
Lime Crime Velvetines Lip Liner (Gurrrl) 
Lime Crime Diamond Crushers Iridescent Liquid Lip Topper – Trip 
Lime Crime Wet Cherry Lip Gloss (Naked Cherry) 
Lime Crime Diamond Crushers Holiday Cracker Box – Glinda 
Lime Crime Wet Cherry Lip Gloss (Extra Poppin)