Luxury Cosmetics Brand: Ulta Beauty

Ulta Beauty is a beauty retailer and cosmetics brand based in the US featuring skincare, beauty tools, nail products, haircare, and women and men’s fragrances. The company was founded by Richard E. George in 1990, as Ulta3. It is currently headquartered in Bolingbrook, Illinois. The company has almost 45,000 employees, 35,000 of whom are females.

Ulta Beauty is available in all 50 states of the US and has over 1,260 retail stores. Selling more than 25,000 products, including hundreds of Ulta Beauty’s originals, its beauty stores offer nearly 500 well-established luxury brands, covering a wide range of products and prices. Each Ulta Beauty store includes facilities such as skin bars, brow bars, and salons. In 2016, it had a revenue of $4.8 billion and a net income of $409.8 billion.

Founding of Ulta

Ulta Beauty has its origins in 1989, when two executives, Richard E. George and Terry Hanson, quit their careers at the Osco Drug pharmacies. George, the former president of the company, had come up with a unique business plan which the world would later recognize as Ulta Beauty.

George believed that people should be able to choose from both low-end and high-end products from a single, convenient source. Along with some other ex-colleagues, George and Hanson raised $11.5 million and, in 1990, launched five stores in Naperville, Morton Grove, Lombard, Arlington Heights, and Mount Prospect, marking the founding of Ulta.

In the early days, the staff had to focus on both service and convenience simultaneously to promote their growth. They had to make sure that customers could easily access products of all sorts and prices under one roof while receiving expert opinions regarding each brand.

A Successful Retailer


George and Hanson had certainly done their research before they took on their project. They found that most women preferred shopping for a wide variety of makeup. These included both high-end cosmetics likeEstée Lauder or Lancôme and mass products such as Cover Girl and Maybelline.

The company initially also sold drugstore items such as dental floss, toothbrushes, toothpaste, and other healthcare products, including vitamins. However, as it realized that the real profit was being made from cosmetics, these items were deemed unnecessary and removed in 1994. Around the same time, they also started to add more inner space to the salons to encourage product testing.

As George had left the company in 1994, Hanson assumed the role of president for eight more years. In 2002, however, Hanson retired as well and stayed on the board till 2008.

Over the years, the company saw huge sales and customer growth that led to rapid expansion. As of 2013, the American businesswoman Mary N. Dillon has been serving as the Chief Executive Officer. The company manages over 45,000 employees and currently has made net sales of $7.4 billion.

Interesting Facts About Ulta Beauty


The title “Ulta Beauty” only emerged in 2017. Before that, the company was known as Ulta3, which was the name deemed fit by its founders in 1990. In 1999, the digit threewas dropped to make for a more extensive title, Ulta Salons, Cosmetics & Fragrances. In 2017, that changed to Ulta Beauty as we know it today.

Its beauty collection compromises of over 500 products. Although the company is most recognized for introducing others to top luxury brands, Ulta Beauty itself produces an extensive range of cosmetics including makeup, skincare, body & bath products, and fragrances.

The company supports many causes. To name a few, Ulta Beauty has constantly partnered with Save the Children, Big Brothers Big Sisters, and Set up Women’s Network to ensure quality education of young women and the well-being of their families.

In 2017, the company worked along with Dress for Success to provide hundreds of women with professional attire and relevant resources to empower economic independence in females. Ulta Beauty also provides products and financial aid to non-profit organizations related to family and child care. Its Associate Relief Program aims to help Ulta Beauty employees under financial pressure.

Ulta Beauty is among BCRF’s top three major donors. In the ten years of their relationship, the company has raised more than $22 million for the Breast Cancer Research Foundation. Presently, it is actively supporting 16 BRCF projects that hold potential for ground-breaking results.

Each year, beauty enthusiasts look forward to Ulta Beauty’s 21 Days of Beauty. The sale marks down new luxury products daily, for 21 days straight. The sales can offer a discount of up to 50% for four or five product each day.

The company is among the top three of America’s Best Employers for Women. Out of the 45,000 Ulta Beauty associates, 92% are women. In 2019, Forbes and Statistadeclared that Ulta Beauty ranked as the 2nd best women’s employer after Estee Lauder. This was based on direct reviews by employers regarding working conditions, career development, salary, diversity, and wages.

Where to Buy
Ulta Beauty Poreless Face Primer 1 Oz
Ulta Beauty SPF 50 Sunscreen Rose Water Setting Spray
Ulta Beauty Bold Ambition Volumizing & Conditioning Mascara ~ Jet Black
Ulta Beauty Adjustable Coverage Foundation ~ Fair Warm
Ulta Beauty Tinted Juice Infused Lip Oil ~ Perfect Nude
Ulta Beauty Bronze Glow Self Tanning Glow by Morning Gradual Tan Drops


Best of Ulta Beauty

Below is a list of some of the top-selling products by Ulta Beauty.

1. Poreless Face Primer

 Poreless Face Primer by Ulta Beauty allows you to create the perfect canvas to prepare your face for makeup applications. The product provides your skin with healthy and beneficial ingredients known to refine pores to remove excess dirt and dead skin cells to give a refreshed look. The formula gives your face a smooth texture, devoid of wrinkles and fine lines.

Its highly-rewarding Grape Seed Oil exhibits strong antioxidant properties to keep the integrity of your skin intact. To prevent moisture loss, its Sunflower Oil makes use of fatty acids and nutrients. Finally, Green Tea, also known as Camellia Sinensis Leaf Extract, works on your skin to promote a soothing and calming application.

2. Sunscreen Rose Water Setting Spray

Set and refresh your makeup with Ulta Beauty’s Sunscreen Rose Water Setting Spray. Its Broad Spectrum SPF 50 is enough to keep your skin protected from UV rays and prevent sunburns. After you are done with your beauty products, give your skin the ideal matte finish to get a gorgeous, natural-looking appearance.

The setting spray is water-resistant to help your makeup fight heat and humidity. Just spray a few times to ensure that your face gets a full, even coverage. Even though setting sprays are made to work on top layers of makeup, this exclusive formula can be used independently if desired. The product is vegan and dermatologically-tested.

3. Bold Ambition Mascara

 Having a highly-pigmented formula, Bold Ambition Mascara by Ulta Beauty provides a flawlessly bold result and proves effortless in application. The rich and creamy texture feels incredible on your lashes and is free from the classic annoyances like clumping and flaking. Polyamides like nylon 12 thicken and lengthen the lashes to add those marvellous extra dimensions.

Its panthenol content works on conditioning the hair and strengthening the roots to ensure a healthier and long-lasting cat-eye look. The effect lasts for up to 24 hours without losing any boldness. The formula is free from parabens, phthalates, mineral oil, and fragrance.

4. Adjustable Coverage Foundation

 Get a flawless, luminous finish with Ulta Beauty’s Adjustable Coverage Foundation in Warm. It glides onto your skin with ease and quickly gets absorbed into the skin to put its skin-loving ingredients into work. The comfortable application is followed by an effective moisturization that hydrates the skin from within and maintains its natural barriers.

Thanks to the key ingredient Granulometric Silica, the foundation ensures that your skin feels soft and smooth, with the look wearing on for a long period. The texture of the foundation is both creamy and delightful. Use the formula either wet or dry and adjust the coverage to your liking. Apply the product after using Ulta Beauty’s Poreless Face Primer to get the best results.

5. Tilted Juiced Infused Lip Oil

 Tilted Juiced Infused Lip Oil by Ulta Beauty glides on easily and smoothly onto your lips. The formula is infused with a blend of Coconut, Argan, and Cranberry Oils to create an undetectable layer of moisture on your lips and keep them soft and hydrated. The texture is extraordinarily lightweight and saturates your breath with a subtle, citrus scent.

Use regularly to make the best use of its vitamin E content that comes with a high level of antioxidant and protects your lips from free radical damage. The lip oil soothes and nourishes delicate lips and keeps dryness at bay. The product is available in six cool colors to give a an exquisite look with each unique makeup.

6. Bronze Glow Self-Tanning Glow

 Efficiently build a bronze and glowing complexion with Ulta Beauty’s Bronze Glow Self-Tanning Glow. Add a few drops to your nightly moisturizer to get the perfect subtle and healthy glow by morning. The formula is designed to be mixed and applied with any moisturizer to power up your skin’s health in the best way possible.

 Its Aloe Vera and Green Tea contents are dedicated to soothing and calming your skin while at the same time ensuring that it gets ample amount of hydration. To use, simply add 2-4 drops of Bronze Glow Self-Tanning Glow to your favorite moisturizer and witness the gradual, steady build-up of bronze and radiant texture.


Beside its own luxury products, Ulta Beauty serves as a beauty powerhouse featuring almost 500 diverse cosmetics brands, offering high-end products costing up to $350 to affordable eyeliners as cheap as $1.5. Each of its stores offers beauty services including eyebrow services, skin services, and haircuts.