Luxury Cosmetics Brand: Sisley Paris

Sisley Paris, now considered one of the premier established names in the cosmetics industry, was founded in 1976 to use cutting-edge technology to maximize the benefits of natural ingredients like plant extracts and essential oils. With the help of founder Hubert d’Ornano and his dedicated team, Sisley has expanded from a local enterprise to a global leader in luxury cosmetics.

Over 90 nations on five continents carry the brand. The company’s headquarters can be found on the fashionable Avenue de Friedland in the center of Paris. Sisley has over thirty subsidiaries in Asia, Europe, the Middle East, and the Americas. However, its research, production, and administrative laboratories are based in France. Most of its income (almost 85%) comes from overseas sales, which is a growing sector for them.

How Sisley Paris Started As a Family Business

When it comes down to it, Sisley Cosmetics has always been a family business. Its philosophy is a jigsaw puzzle with pieces from many different philosophies, including family history, modern technology, pureness, nature, and internationalism. The company is very conscientious about sticking to the standards of the luxury goods industry. It shuns traditional advertising in favor of endorsements from well-known figures in the entertainment industry to convey its message.

In 1972, Roland Vincent and perfumer Jean Laporte founded the company as a niche manufacturer of fragrances. When its first attempt at advertising the product failed, Hubert d’Ornano, a French billionaire, purchased the company in 1976. He rebranded it as Sisley in honor of the French impressionist painter Alfred Sisley.

Alfred Sisley in March 1863, the inspiration of Huber d’Ornano in naming his company “Sisley Cosmetics”

Hubert d’Ornano and Sisley Paris on Their Early Days

Hubert was the son of the wealthy entrepreneur Guillaume d’Ornano, who helped develop the American luxury cosmetics company Lancôme and was on the board of Coty. Hubert inherited his father’s entrepreneurial skills. Jean D’Albret was the second company he established; the first, in 1947, was the French Haute cosmétique label House of Orlane.

The brand that Hubert nurtured was based on two fundamental principles. The first is that cosmetics derived from plants are the wave of the future due to the ease with which individual active components may be extracted and utilized. Hubert took great care in the research and production of Sisley’s products because he knew that only premium quality would be recognized worldwide.

Hubert and his wife Isabelle are credited with being the first to sell high-end goods that relied solely on natural ingredients. Such ingredients include plant extracts and essential oils, a completely countercultural move at the time. Isabelle d’Ornano is still heavily involved in developing new goods and promoting the company’s brand as vice president.


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The Brand Sisley Paris Itself

For almost 20 years, Hubert’s two siblings, Philippe d’Ornano, the brand’s President, and Christine d’Ornano, the Global Vice President, who oversees marketing strategy and the company’s Great Britain office, have both worked for the company.

The premium firm manages a sizable enterprise, employing about 4,500 people globally. Sisley focuses on sales through luxury retailers, drugstores, spas, and beauty salons to guarantee that customers always have access to knowledgeable staff. Across all five continents, the company’s network of subsidiaries numbers thirty strong. Sisley’s second largest market is the People’s Republic of China.

Sisley takes great pleasure in its traditional, family-driven formulations. Isabelle, who has been with the company from the start, created Sisleÿa, a cult hit that has sold over 400,000 units. Even though her daughter now oversees product development, traces of her persona remain in the newest products.

What Makes the Brand Different

All of Sisley’s skincare products are made from a botanical concoction. The brand had already begun its career in phytocosmetics long before anyone had dreamed of it. Always focusing on quality over quantity, Sisley realizes that its reputation lies in working on skincare concerns what the customers want the most.

Sisley launched its new Center for Research and Cultivation in Paris in 2011, consisting of 32 acres dedicated to R&D laboratories for product development. Hubert originally designed their Eau du Soir for his wife since the team feels that creating fresh scents and makeup is no less than an artist’s labor. Isabelle had worn it for nearly ten years before making it a Sisley product.

The brand is based on the premise that the most well-known classic cosmetics and fragrances are created with a personal touch. Sisley has always maintained a unique and distinctive approach to product development that revolves around intensive testing, first-class quality, and complicated herbal formula rather than following the trends of well-known luxury cosmetics firms.

Types of Products that Sisley Paris Sell

Sisley Paris provides a vast selection of high-end skincare and beauty products made with natural components and cutting-edge technologies to help individuals attain healthy, glowing skin. Sisley Paris provides a variety of gift sets and travel-sized products in addition to these products. You can quickly test new products or bring your favorites wherever you go.

  • Skin care products: Cleansers, toners, serums, moisturizers, and masks are just some of the many options available from Sisley Paris for your face. These remedies are designed to help with a wide range of skin issues, from dryness and irritation to aging and acne.
  • Eye care products: Sisley Paris has a variety of eye creams, gels, and serums to help with problems like dark circles, puffiness, and fine wrinkles.
  • Suncare products: Sunscreens, after-sun treatments, and self-tanning creams are just some of the suncare options available from Sisley Paris. These items were developed to shield the skin from the sun’s damaging rays and keep the skin looking fresh and youthful.
  • Body care products: Lotions, creams, oils, and scrubs are just some of the body care options available from the Sisley Paris line. The skin will feel nourished, moisturized, and revitalized after using these products.
  • Hair care products: When it comes to hair, Sisley Paris has you covered with its selection of shampoos, conditioners, and styling aids. The hair will be nourished, protected, and ready for any type of styling with the help of these items.
  • Makeup products: Sisley Paris sells everything from foundations and powders to blushes, lipsticks, and even mascaras. These items are made with high-quality components and aim to bring out the skin’s inherent attractiveness.
  • Fragrances: Sisley Paris has several different fragrances for both men and women. These perfumes are crafted using the finest materials to produce an elegant aroma that will stay for hours.

Sisley Paris has built a solid reputation as a dependable go-to brand in its field. The company has built a dedicated following because of its reputation for integrating cutting-edge technology and natural materials in its goods. The diversity of Sisley Paris’ selections spans everything from facial skincare and eye care to sun care and body care—has been a key to the company’s success. With so many options, the company can cater to diverse consumers with unique skin health needs and concerns.