Luxury Cosmetics Brand: Napoleon Perdis

Among Australian high-end brands, Napoleon Perdis claims to be the most popular. More than 25 years ago, in 1992, Napoleon Perdis began his namesake brand with the mantra “Education is Everything.” Napoleon Perdis Cosmetics started with a single concept store and is now sold in over 4,500 locations worldwide, including 72 more concept stores.

In 2012, Napoleon Perdis generated approximately $81.6 million in revenue. The brand, headquartered in Sydney, Australia, has a strong presence in the United States. Its products are available in over 500 Ulta locations across the country. In addition, Napoleon Perdis has two concept stores. Napoleon Perdis’s daughter, Lianna Perdis, has been leading the company’s creative direction since 2017. More than 25,000 artists have graduated from the Napoleon Perdis Makeup Academy.

From Makeup Artist to Brand Founder: The Origins of Napoleon Perdis

Napoleon Perdis was a skilled makeup artist and educator passionate about cosmetics. He began experimenting with makeup at 13 and helped his mother with her makeup. With his creative skills and enthusiasm, Perdis’s younger brother, Emanuel, played a crucial role in their professional relationship as a successful business person.

Working alongside their parents in the family business provided the brothers an invaluable experience. It instilled a strong work ethic before they struck out independently. The brothers were allowed to put their cosmetics and professional skills to use. At the same time, their younger sibling finished his Bachelor’s degree in business.

Napoleon Perdis started as a makeup artist in a modest studio he opened in New South Wales, Australia, back in 1992. The following year, he entered and won his first makeup competition at an international beauty exhibition in Australia. Aware of this, American pop star Cher invited Perdis to join her makeup team in Los Angeles. A global career in the cosmetics industry began for Perdis when he accepted an offer to become the distributor of the Taut makeup line.

Perdis’s brand has flourished and grown over the years. He now offers a comprehensive line of cosmetics and skincare items. In addition to his business acumen, Perdis is well-known for his work as a makeup artist and beauty educator.

Creating a Foundation for Success: The Launch of the Napoleon Perdis Makeup Academy

After achieving great success in the cosmetics industry, Napoleon Perdis founded the Napoleon Perdis Makeup Academy to teach others his trade. Since its outset in 1995, this academy has provided various training opportunities for those interested in careers in the beauty industry, including as makeup artists. The academy has established itself as a leading educational and training facility, attracting students worldwide.

Learning about makeup at the Napoleon Perdis Makeup Academy is a complete experience, thanks to the academy’s cutting-edge facilities and curriculum. The academy offers a professional makeup studio and fully-equipped classrooms for students to learn the trade.

The academy’s mission is to equip its students with the knowledge and expertise they’ll need to thrive in the cutthroat field of cosmetics and beauty. The academy is shaping the next generation of successful makeup artists and beauty professionals by providing them with a solid foundation in their craft.

The academy offers a wide range of courses that cater to students of all skill levels, from beginners to advanced learners. This makes it an excellent resource for anyone interested in learning more about makeup and beauty.

The Napoleon Perdis Makeup Academy also offers a part-time, 8-week makeup artistry course that covers all the essentials of makeup application. The course is taught by beauty experts with over 25 years of experience. It covers topics such as color theory, eye makeup for different eye shapes, modern contouring techniques, and other makeup looks for various occasions.

Professionals with extensive backgrounds staff the academy’s teaching positions and love sharing what they’ve learned with their students. The academy has a professional makeup studio where students can practice their skills on paying clients and expand their resumes alongside classroom instruction.

Innovating the Retail Experience: Napoleon Perdis’ First Concept Store

In 1994, Perdis abandoned his previous business and launched his makeup products. The first product was called “The Look,” which was later rebranded as “The Look by Napoleon.” Eventually, Perdis changed the name again to “Napoleon,” which became “Napoleon Perdis Cosmetics.”

In 1995, Napoleon Perdis’s father provided a loan of $30,000 to help open the first Napoleon Perdis concept store in Sydney’s Paddington neighborhood. Lipstick, eyeliner, foundation, and sunscreen were just some of the products sold there. Sofia Mari, Perdis’s wife, started out as the company’s CFO, while Emanuel, Perdis’s brother, was the company’s Managing Director.

Napoleon Perdis used his creativity to develop new formulas and keep the company relevant. Through his efforts, the Napoleon Perdis brand became widely recognized for its vibrant, high-end cosmetics and skincare, propelling it to the forefront of the global cosmetics industry. To the tune of over $20 million, Perdis was included on the Young Rich List published by Business Review Week (BRW) in 2004.

A Napoleon Perdis Concept Store in downtown Sydney

How Napoleon Perdis Stands Out in the Cosmetics Industry

Napoleon Perdis has distinguished itself from its rivals in the cosmetics market in several ways. The company’s dedication to constant improvement is a significant aspect. Napoleon Perdis’s reputation for producing superior cosmetics and skincare based on cutting-edge formulas and technology dates back to the company’s inception. Products from this line are made to endure and do what they promise, making customers feel attractive and secure in their own skin while using them.

The dedication of Napoleon Perdis to ethical and environmentally friendly business methods also sets it apart from its rivals. To guarantee that its goods are manufactured responsibly and ethically, the business employs ecologically friendly packaging and obtains its ingredients from reliable suppliers. Customers have grown devoted to the company because of its dedication to environmental and social responsibility.

Napoleon Perdis has set itself apart from the competition by focusing on innovation and sustainability while providing a wide selection of items to meet the needs of a varied clientele. This company has various cosmetics, including foundations, lipsticks, eyeshadows, and more. As a result, Napoleon Perdis has become a go-to cosmetics and skincare brand for a vast audience.

Finally, Napoleon Perdis has differentiated itself from the competition by investing heavily in employee education and development. Through his seminars and classes, Napoleon Perdis has passed on his expertise as a makeup artist and beauty expert, paving the way for a new generation of artists and professionals. With such an emphasis on teaching its customers, Napoleon Perdis has become an authority in the beauty sector. This combination of elements has allowed the Napoleon Perdis brand to endure and thrive, setting it apart from other cosmetics companies.


View this post on Instagram


A post shared by CandyBabe Beauty (@candybabe_beauty)

A Wide Range of Makeup and Skincare Options from Napoleon Perdis

Those looking to improve their appearance can do so with Napoleon Perdis’s extensive line of cosmetics and skincare items. The range of the brand’s products includes:

  • Foundations: As for the base, Napoleon Perdis has you covered with a wide selection of liquid, powder, and cream foundations in various shades and finishes. These concealers and foundations are made to last all day and look completely natural. For example, some of the brand’s bases are multitasking skincare products that hydrate and shield the skin from the sun.
  • Lipsticks: They come in various colors and textures, such as matte, satin, and glossy. The lipsticks are formulated with moisturizing and healthful ingredients to maintain supple lips. Lip liners, glosses, and balms are also available from the same line to finish off your lipstick application.
  • Eyeshadows: For the eyes, Napoleon Perdis has a plethora of options in matte, shimmer, and metallic eyeshadows in a wide variety of tones and textures. Long-lasting and smooth-blending pigments are used in the formulation of the eyeshadows. This brand also has eyeliners, mascaras, and brow products to finish your eye makeup.
  • Blushes: Napoleon Perdis blushes are available in various colors and textures, including powder, cream, and liquid. They are formulated with nourishing ingredients to give a natural, healthy flush to the cheeks and help keep the skin hydrated.
  • Bronzers: Napoleon Perdis bronzers come in various colors and textures, such as matte and shimmer. The bronzers can contour and define facial features while giving the skin a healthy, sun-kissed glow.
  • Highlighters: Napoleon Perdis’ highlighters come in powder, cream, and liquid forms and come in a wide range of colors and finishes. The highlighters can be applied to the face’s high points to draw attention to them and give the skin a radiant, glowing appearance.
  • Skincare products: Napoleon Perdis, a company best known for its cosmetics, also makes a full line of skincare items, such as cleansers, toners, moisturizers, and more. The skin can be kept healthy and glowing with the help of these products, formulated with nourishing ingredients.
  • Makeup brushes and tools: Brushes for foundation, eyeshadow, blush, and more are just some options from the Napoleon Perdis line of cosmetics brushes and tools. The brushes are constructed from high-quality materials to facilitate a smooth and accurate makeup application.
  • Makeup kits and sets: Such kits contain various types of makeup, such as foundations, lipsticks, eyeshadows, and so on. If you want to sample a wide range of products from the brand, these sets and kits are a great way to do so.

In general, Napoleon Perdis is a significant player in the cosmetics market because of the high quality of its products and the wide range of people it serves. Supporting diversity and encouraging others to do the same, Napoleon Perdis’ product development and customer care system focuses on the individual rather than the group. Since its inception 25 years ago, it has become a go-to for fashionistas of all ages and genders who are passionate about their looks. The Napoleon Perdis brand has maintained its popularity and longevity due to its features, offerings, and market position.