Clinique is a skincare company headquartered in New Your City. No matter where you live, you are probably used to coming across its product when you visit the local mall. The brand is one of the most sought-after and well-respected cosmetic companies in the world. Being a luxury brand, Clinique is known for being a relatively expensive brand, but rest assured, its excellent product quality and diversity pays off for its high prices.
Clinique was one of the pioneering cosmetic brands that combined modern dermatology with high-end cosmetic products to achieve the ideal makeup wear that every beauty enthusiast is after. Founded more than half a century ago, in 1968, Clinique revolved around the ideology that a good skin tone can be achieved with careful applications and that it can be done by anyone.
There are a host of reasons why Clinique is considered such a great brand. For once, all of its products are tested to be allergy-free beforehand and meant to be suitable for every skin type. Its cosmetics are proven to be 100% fragrance-free and provide a natural yet exquisite appearance. On multiple occasions, the company has shown itself to be attentive to the community’s reviews. It thus provides a variety of options in several of its lines, making sure that the desires of each individual are met.
Clinique was founded in a time when the idea that people can transform their natural skin was greeted with skepticism by most people. In the 1960s, the scientific branch of dermatology saw great accomplishments, opening the doors to new and innovative skincare possibilities.
It all started in 1967, when Dr. Norman Orentreich, a dermatologist, and beauty editor Carol Phillips, posted the article titled “Great Skin Can Be Created” in Vogue. The writing described how a perfect routine could amplify your looks. As it so happened, Evelyn Lauder, the daughter-in-law of the famous Estee Lauder, came across the article and found her inspiration.
Evelyn was greatly fascinated by the article, and so, with the guidance of her mother-in-law, she collaborated with Dr. Norman Orentreich and Carol Philips to launch her own brand Clinique in 1968. For the next 50 years or so, the brand would be known by their famous tagline “Great Skin Can Be Created,” the phrase that provided the initial spark in its journey.
After Estee Lauder and Aramis, Clinique was the third cosmetics brand that belonged to the Lauder Group. Living up to the hype, the brand was a huge success. From the very start, it prioritized customized products for each user over universal ones, keeping in view the respective skin conditions and demands. For contrast, most other makeup brands at the time released cosmetic products that were meant for the general population.
Why Clinique Is Successful
Currently, the brand is prominent in more than 120 countries worldwide, mostly successful in Europe, America, Asia, and the Middle East. Given its popularity, it’s no surprise that it has perfected both its marketing strategies and product quality. Clinique was one of the earliest brands to start the trend of gifting its buyers with free products, thereby persuading the customers to come back for more.
One major factor contributing to its fame is the fact that Clinique targets clients of all ages. From young teenage makeup fanatics to old-timers in their 60s and 70s, Clinique has built a unique bond with its customers over the decades. For instance, its sun damage and anti-aging products are aimed at older citizens, while products like acne treatments and body lotions are meant for women and men of all ages.
A common marketing flaw found in many brands is the failure to show honesty to their customers regarding the composition of their products. Clinique, however, never fell in this category and is highly specific regarding the development and ingredients present in each product. They are also sensitive to the medical needs of their clients and therefore refrain from opting for additives that may cause an allergic or irritation reaction.
Besides being fragrance-free, the makeup products of Clinique don’t contain any of the traditional harmful elements like parabens and phthalates. The development team of Clinique consists of hundreds of professional dermatologists and skincare experts to overlook a safe and exemplary product formulation.
The brand makes sure that its salespeople are exceptionally trained to identify and understand each skin condition and recommend the best-suited product to the buyer. This admirable customer care has earned it millions of dedicated followers worldwide. Since its launch, the brand has expanded to include products for both men and women, encompassing wide varieties such as skincare, fragrances, and hair care.
Clinique always stays in touch with what goes around in the pop culture. Keeping in view the latest trends, it constantly adapts its products and advertising content. In the past, the brand has been known to show its support for black skin, gays, and women’s rights through social media and product designs.
Below we list some of the bestselling products by Clinique.
Clinique’s Superpowder Double Face Makeup is the perfect combination of powder and foundation available in a portable compact. Weighing a mere 0.35 ounce, the makeup is the ideal choice to be used during your travels, providing your skin with a natural yet rare look.
The product offers sheer to moderate amount of coverage, making sure that your skin looks flawlessly even and smooth. It also conceals any discoloration or flaws that may be present. The foundation or “over-foundation finisher” is long-wearing, fragrance-free and 100% allergy-tested. Suitable for all skin types, it gives the face a natural, matte coverage.
Based on cutting-edge skincare technology, Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator uses activated aloe vera water, the famous ingredient used in several cosmetics and medical products. For the skin to auto-hydrate itself, the formula sets up the skin’s own natural water source.
The moisture so produced is then captured by the Hydrator to create a healthy and dewy layer, giving your face a gorgeous glow. The product instantly solves skin troubles like dryness, wrinkling, and dullness of tone. Enriched with hyaluronic acid, it remains effective for up to three days after applying.
Clinique’s Happy in Bloom engulfs the wearer in a warm and flowery fantasy. The fragrance is brilliantly infused with the atmospheric elements of a frosted, spring morning, and dew-laden flowers.
Happy in Bloom offers women a rich floral scent having refreshing top notes, and filled with the rare scent of muguet and freesla, easily captivating and followed by the powerful auras of amber and white wood. The head notes consist of the scents of the exquisite South American yellow plum.
A well-designed cream formula, Clinique’s Touch Base for Eye makes sure that everything under your eye stays put. It acts as the perfect base for your eyeshadow. It can also be used independently to provide the skin with an even tone. Use Touch Base for Eye with your favorite mascara to get the best combination.
The formula does not fade or crease at all, even after several hours of use. With a light beige tone, it successfully blends in with your skin. In addition, the base adds a glowing effect to any other eye makeup that you may wear on top of it. To remove, simply wash the cream off using warm water.
Clinique’s Quickliner for Eyes Intense is a greenish-grey formula that is ideal for every occasion. The pencil provides incredibly precise wear, with a pleasantly creamy texture, making it convenient and easy-to-use.
The product is uniquely designed for users with eye irritation or allergies. The Quickliner does not cause any redness of eyes and is not prone to unwanted smearing. The look stays on for an extended period. To apply, gently trace the tip over your eyelids once.
Clinique’s powerful foundation Even Better Makeup makes sure that you are always well-equippedto keep your skin in the perfect condition. The formula helps protect against any potential skin discoloration while providing a smooth and even texture. Its SPF 15 protection ensures that you remain safe from harmful UV radiation.
Even Better Makeup gives your skin a subtle, gorgeous glow that positively enhances your natural aspects. The formula blends in with your skin and also covers skin flaws like dark spots and freckles. It makes for delightfully lightweight wear, ensuring a comfortable and soothing experience. For the best results, use your foundation brush and start from the middle, then, without too much pressure, slowly start to spread outwards.
Clinique’s Clarifying Lotion uses state-of-the-art exfoliation techniques to provide the skin with a fresh, renewed appearance. The development of the product was overseen by expert dermatologists, certifying its exquisite qualities. All skin flakes dulling on the surface are efficiently released, revealing a clearer and fresher layer beneath.
The formula also provides ample hydration to the skin as well gives your skin radiance. The lotion does not sting or irritate the skin at all. It is recommended to be applied directly to the face and throat, using a cotton ball. Apply twice a day for best results.
Formulated while keeping in mind the many skin disorders and allergies commonly reported, Clinique’s Comfort on Call is a creamy formula that will provide your skin with a unique restorative and comforting wear. Neither too thick in texture nor too greasy, the solution provides absolute protection against cold, wind and rain.
For dry and hypersensitive skins, Comfort on Call can diminish both irritation and inflammation, and keep the skin moisturized with its special ingredients. Apply twice a day regularly for best effects.